How can A/B testing improve your web-shop

Ask anyone in the e-commerce business and they will tell you they are not quite satisfied with the performance of their website and that’s not because they didn’t work hard enough on their web-shop, there is always room for improvement. Often business objective change over time, you might think of expanding your client base and you discover that your website is just not up everyone’s alley. That’s where A/B testing comes in. If you want to try out how a change of design would affect your website’s ability to convert visitors into customers and you have a starting point you can compare the variation you can try your new design out on a specific percentage of your visitors.

Enter Google

All this is easily achieved with the help of Google Analytics Content Experiments. This free tool form Google lets you test up to five variations of a single page, each delivered to visitors from a separate URL adress. Define what percentage of your visitors is included in the experiment. Compare how different web pages perform using a random sample of your visitors. Choose which objective you’d like to test, and get updates by email about how your experiment is doing.

If you are not currently using Google Analytics for web stats or you don’t have the necessary tech skills to use the more advanced kind of tools here is a list of tools for every type of e-commerce owner.
Ioan Szabo

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