Just so you know, I work closely with a web-dev team and I feel their pain when it comes to cross-browser compatibility adjustments and the long hours spent on testing. Sometimes these hours can’t be billed to the customer as he will argue that he pays for only one website that has to work on every browser. This is what the numbers look like: may 2013 – 6,3% IE6 worldwide share. Source: ie6countdown.com
What can you do?
You can engourage visitors to upgrade or switch browsers by displaying a message on your website telling users that the best way to view your page is by using a modern browser. ie6countdown.com is offering a step-by-step configuration for displaying the following message.
But how does the internet browser market look like? Here is a glance at Romania’s market. You can set the filter for your country as well.
Maybe you’ve heard of a little website called www.notprovidedcount.com and as a webmaster or an internet business owner that has the slightest curiosity to find out where their traffic comes from you’ve seen in your Google Analytics account, under the keyword data filtering, the words (not provided).
As you will find out from this website Google started to show (not provided) 592 days ago and based on the current rate of growth from 60 websites they monitor it will reach 100% in 28th February 2016. Mind you these numbers are constantly updated and if you check them out when you read this you might get different results for the 100% target date.
What got my attention was a huge drop on 1st of june in most of the monitored websites for the (not provided) count. This might just be a glitch but I haven’t yet found anything on this subject.
Why is this data shown as (not provided)?
Let’s say you log in to your Google account via Gmail, Google chrome or another Google product. This enables a secure connection or SSL over the browser and the refferral data pointing to your search is therefore hidden. This data includes useful information like the keywords used to perform that search. Google can still see this information, but website owners – and Analytics account holders – can’t access it. Why is this data usefull for a website owner? If your business relies heavily on internet users you most definetley want to estimate the traffic and sales each keyword is providing you.
How to extract keywords
The good news is there are several ways to work around this like linking your Adwords and Webmaster tools accounts to Google Analytics. A good way to start is kissmetrics’ blog where you will find Google’s take on this subject as well as tips from Dan Baker’s e-consultancy blog and a technique from Avinash Kaushik.
Getting nostalgic about Internet Explorer 6 times?
If you are running a Google Adwords PPC campaign you are probably concerned about the way your money is spent. It’s just not enough to bid on some keywords and hope that everything will work out. That is what I did at first only to realize the inefficency of just spraying my budget at some general terms and hoping to get relevant traffic for my business. Actually that is how outbound marketing works: make an ad, show it to as many people as you can for a certain amount of money. But now digital advertising takes us in the realms of inbound marketing: targeting specific users with specific ads thus driving relevant traffic to your website.
How can the Adwords Search Terms Tool help me?
Here is why I think inspecting how your Search Terms perform in Adwords is one of the most important thing to do:
– you can increase your ad’s quality score
– avoid irrelevant or non-converting traffic
– extend Adwords ads in your budget bracket
To maximize the efficiency of this tool you should set up conversion tracking.
In the image below you can see wehere to find your search terms list. If you select keyword details and all you will see all of your search terms, if you tick one or more of your keywords on the left, then go to keyword details and selected you will only see the details for that (those) specific keyord(s).
What insights can the Search Terms tool offer?
Let’s say you start an ad with the broad match term buy fruits and after a couple of days you want to see how this keyword performed. You see you got a lot of clicks but what where the terms people searched for? Using your Search Terms tools you can see what were the exact words that got you traffic, for the example’s sake let’s say [buy fresh fruits] and [buy sundried fruits]. If you are selling only fersh fruits it’s only common sense to exclude the second term as it gets you traffic that’s not relevant for your business.
I hope this will help you out with your Adwords campaigns. It did wonders for me!
If you’ve ever watched TV and had a phone-call at the same time it means that you’ve already multitasked. But just how far can we take this? How much can we focus on multiple tasks at once, is our judgement affected when we have to pay attention to more distractions in the same time? Can we properly finish at least one of our tasks if we let ourselves be “notified” every time something happens in social media for example?
Click on the image below to take the test. Courtesy of http://open-site.org/
In case you missed it, Kim Dotcom is launching Mega, a filesharing service a lot like Dropbox or Google Drive. Their promise is simple: dismantling copyright forever. As their statement on kim.com reads:
The war for the Internet has begun
Hollywood is in control of politics
The government is killing innovation
What is the catch, you might ask. Could this filesharing service really do what hubs, torrents and other filesharing hosts where struggling to do or this is all just media hype generated from a great marketing campaign? Mega will not be a free service so they really need the media exposure.
What makes this service not boring?
What makes this so secure?
Mega doesn’t have the decryption key necessary to get in, this is how they plan to subverse copyright laws. But as we all know these types of companies have to cooperate with law enforcement. And I really don’t think that for 10 euros a month they will give you access to an unbreakable encryption method. Just another challenge for hackers.
I think I will just stick to my free cloud-hosting/filesharing services until the media buzz wears off and Mega will decide to give away free access to their services.
#Mega will have very generous limits for free users. For example you get 50GB storage for free 😉 via KIM DOTCOM’s Twitter account – how about that?