The ABCs of Google Analytics


As announced at the #GASummit 2013 Google rolled out Acquisition, Behaviors & Conversions display under the Acquisition tab. This contains some of the most popular reports in Analytics that are accessed daily by users and it just got a facelift to provide a window on users’ Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on site after acquisition, and their conversion patterns. They replaces the ‘Traffic’ Sources’ section on the left hand navigation.

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Find out more about the latest updates in Google Analytics like new Audience Reporting, APIs for Enterprise and the new educational initiative, Analytics Academy, Google’s online learning platform or MOOC (massive, open, online course) in this article The rundown: New products and features announced today at the #GASummit 2013

Ioan Szabo

 

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